Keeping a steady stream of leads and prospects for you products and services is the biggest frustration for home based entrepreneurs.

Myself included. Today I’ll share with your what he turning point was for me in my business when I broke the attraction and conversion code.

As a floundering network marketer, I would always hear stories from prospects who would proclaim to have been "looking to start" a business when they were approached by ‘so-and-so’ about the perfect opportunity.

I wondered to myself, "where are all these "lookers" looking ’cause I’m all over the place and no one’s ever flagged me down and asked to learn more about my business."

I suspect the same thing isn’t happening for you either, is it?

That’s because they aren’t looking for YOUR business!

But, what they are looking for are the benefits that your business provides… They problem with your perfect prospects doing business with you is you’ve forgotten how you, and other human beings buy.

Your best prospects, the ones you look forward to working with the most, will be the you’ve helped to educate on how to buy your products, services and ideas from you.

Just think about the last thing you bought (and kept) in the past 30 days. Here’s what I know you knew about it before you bought it":

• You trusted who/where you were buying from
• You were convinced the products/service was created with your needs in mind
• You thought the benefits were worth what you paid for it
• It’s value was comparable to others you have seen before
• You were confident in your knowledge of the product service
• You anxious to receive the out come of using/consuming/experiencing it
• You believed the value exceeded it’s cost
• You satisfied some emotional benefit

If all these things weren’t true, you probably ended up returning it. I’m sure you’ve heard of or even experienced "buyers remorse".

Do you remember these things when you create the lead generation marketing and sales funnel for your business?

Are you creating the ideal experience for your potential prospects, leads and customers that encourage them to buy from you?

I suggest you review your website and other marketing tools to see if it’s set up to give your potential prospects the warm fuzzy feeling or the heebee-geebeez.

While you go through it keep in mind that your potential customer needs more valuable information that will help them buy from you with confidence.

Make sure you are stock full it!

To  set up your attraction and conversion sales funnel based on how your best prospects really buy, I  invite you to join the Savvy Business forums now .

Malika Duke