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She Just Launched a Jewelry Home Party Business, and Needs Your Advice!

25 February 2009

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Hi there,

I just launched a new home party jewelry company about 6 months ago. I had a great response and currently have 10 reps all over the country. We are giving our founding reps a great commission schedule, incentives for free products and awards.

I am very focused on getting more reps on board by advertising in various home party web sites, social networking and I am distributing a press release etc.

Could you recommend some ideas on how to get the word out about this new company and what is the best way to get people to sign up as a consultant? I have gotten many leads but it is very difficult to get people to follow through.
Thanks, I really appreciate your advice.
My website is www.sydneyandrews.com/income-potential

My Reply:

Jill,

You said: "I have gotten many leads but it is very difficult to get people to follow through" .

What it means: Your "advertising" and marketing is too general and your sorting process can do with a tune up.

Solution: You must tap into the mindset of the type of woman you are seeking. Who is she, what does she know? What would make her look for a business to start. Why would she want to sell jewelry?

Then create ALL of your marketing and advertising to only talk to her. You will get less susupects yet more highly qualified prospects.

I noticed you are using a replicated company website which means that you will not get any natural traffic from the search engines going to it. This will cause your to have to work harder for traffic and are helpless to improve anything on your site that maybe turning your best prospects OFF.

I suggest you create your own website or have one built for you to better form a real relationship with your potential team members before they join your business. This would allow you more control over prequalifying prospects before you ever speak to them.

Press releases, article submission etc. is all wonderful lead generators but they are waisted on a site you don’t actually own (meaning: you can’t improve upon, tweak it or modify it to your taste).

I’ve written an article that will explain further: http://www.savvybusinessmom.com/lead-generation/getting-started-wit…

Let me know if you have any other questions or need more direction.

Talk soon,

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Malika Duke

  • Nice work, keep it up. Cheers.
  • Daphne,

    Most mlm companies will have a prefabbed landing page that is supposed to help make your job easier since you don't have to take the time to create on yourself. This is supposed to help keep you focused on what matters most in your business: Getting eyeballs to look at your offer.

    And it can work IF you do your job as a marketer who is guiding these "eye balls" to your replicated landing page and "Pre-Sell" your audience on doing business with YOU first. Then the fact that the landing page is replicated matters less and less.

    Focus on building an audience that gets to know like and trust you leveraging the value you can add to their lives without them having to buy a thing from you. Test adding ads that are relevant and complimentary to your other services... the sales will come :-).

    Malika
  • Daphne
    Good response, Malika! One of the reasons I haven't chosen an mlm-type business yet is because I don't want just a pre-fab page to market with. I tried one lead generation program and had 4 leads with no sign-ups. I gave up on that one because of that pre-fab marketing page. I'm still on the lookout for a good secondary mlm/network marketing biz to supplement my DreamPress Templates biz.

    ~Daphne
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