Authenticity and transparency are the name of the game on the Internet when it comes to marketing. Your visitors want to know who they are dealing with and what your story is before they they do business with you.

If your about me section isn’t raising the level of comfort for your visitor and allowing them to get to know the real you then chances are it’s turning them off.

My about me page is the 3rd most visited page on my first site. Do you know what that means? It better be able to do some serious heavy lifting to connect with that visitor quickly and deeply.

<h3>Sleeping Customers Don’t Shop</h3>

Having a website means you are in a position to make money while you sleep! However, Just telling folks what you think they should hear or the surface stuff that doesn’t have any character will only put them to sleep… and sleeping customers don’t shop, they leave.

Your story doesn’t have to razzle and dazzle or be a saga nor sob story. But, it should be real and show your unique style even if you didn’t suffer and rebound from some tragedy in your life.

If you anonymously sent your friends and family your about me and they can’t tell it’s you… tweak it til they can.

<h>In truth, we’re all wearing The Emperor’s New Clothes <h/3>

We parade before the world naked–thinking that no one can see us. Why not just be proudly revealed, and authentically who we are?

And don’t worry about being rejected and alone. It is the real you that everyone falls in love with–and that

the Universe adores