Have you ever been to a new restaurant and after looking at the menu, even though your hungry and never heard a negative review, you left anyway?

That happened to me and a party of 3 on my sisters birthday just last month.

We took one look at the menu, nothing appealed to use visually…and so, we took our business elsewhere.

Could that be happening to you when your customers come to your website? In this article we’ll discuss what it takes to have an appetizing menu that grabs your visitors attention and makes them want to stay a while.

You Navigation Bar: A Window to Deep Pre-selling

The first thing you want to do with a typical button or tabbed menu is to keep it keyword focus and relevant to the page it links to.

You want to put as many words as the limit allows. For example if you can put 15 characters use them all but please be sure it still makes sense. "News Letter Back Issues" is 22 characters long including spaces.

That’s well more than 15 so I’d cut it to "Past Ezines" or something like that instead of cutting off the word "Issues", leaving "News Letter Back" so it would all fit and makes sense.

When creating your website and other marketing, remember to think like a customer who is ready to buy. Know what your prospects hot topics are that could determine if now is the time to buy and you are the right person from whom to buy from.

Having a well thought out navigation menu will encourage click-throughs to more pages deeper into your site. Giving you more chance to wow your browsers with your understanding of what it takes to solve their problem(s).

Don’t ignore it or over look it when it comes to your navigation bar.