Today you will learn how to create one of the most important infrastructure of your home based business. Actually, this is the most vital part of any business and is largely either missing, misunderstood or under utilized.

It’s called your sales funnel.

This is where all roads lead to your bank account. It’s vital because it’s what guides your most valuable asset, your customer, to giving you money in exchange for your products and services. And the road is made up of content your create to help “sell-ucate” (selling as you educate) your prospect.

Without your seductive sales funnel you have nothing but hope that someone somewhere will eventually buy something just because they like you…. or feel sorry for you like that guy singing for change downtown.

By creating a sales funnel gives you control over every step of attracting, seducing and converting your prospective customers and business partners.

Game: A contest with rules, the result being determined by skill or strength. b: A calculated strategy or approach.

In the dating world it’s also called “game”.

The art of attracting and converting leads into eager-to-buy customers is very much like dating. By applying attraction marketing principles you position yourself where you are the pursued and your prospects the suitors.

So, in that light we are going to step up your game by creating a calculated strategy that will lead your prospects to the best option for them.

And, the results, like in the definition above of “game” with be determined by your skill in delivery and the strength of your offer.

Parts of a Seductive Sales Funnel

Keeping on your MWR (most wanted response) as a guide you must set the compass of your all the parts of your sales funnel. Your MWR is like your North Star navigation system.

Your seductive sales funnel is a form of “choose your own adventure” that has two options: leave or buy (sooner or later). below are the parts.

1. Free Pre-selling content

2. An invitation to subscribe for more

3. A “subscribe bribe”

4. A survey*

5. A HIT single

6. An irresistible offer

One step sells the next step… that step sells the next

Example- A Books title sells you reading the exerts on the back, then reviews, front flap of what the its about, the author’s bio, then the Intro then all of a sudden, your buying that book (even if you never read it).

Before I get into explaining let’s go over a little seductive sales funnel mindset:

This is in no means a license to use the power you are learning here to lead people to do anything that is not in their own best interest. I use this disclaimer because you’re about to is cover the same techniques that both great leads and genocidal tyrants have used to influence millions of people to take some sort of action.

It works for military generals, cult leaders, rock stars, heads of churches and un-famous people a like. Now, you will tap into that same source within you!

Trust me when I tell you that if you’ve ever had sex with anyone before or you’ve ever had a best friend in your life you have everything you need to make this work.

Let’s break it down now…

Your Pre-selling Content

Your pre-selling content are articles, videos, podcasts, blog posts, interviews, tweets and updates you use as an example to your potential prospects of how you can help them.

Here, the “how-to” style of information is very popular among buyers. And for good reason. A “how-to” both demonstrates your skills and educates your prospects simultaneously in a non-threatening way.

However, rants, raves and reviews, as long as they are delivered in an educational, entertaining and enlightening style, should be employed as well.

Make ‘em Beg for More

When your prospective prospects like your pre-selling content they will want more. Remember, the way they are finding you now is because they are hot and bothered by something that pulled them to look on the Internet.

As you know from experience, their problem is a little more complicated than they think it is. One single 3minute video, 2000 word article, or even $997 course is going to answer every single little detail.

They will want more and if pre-selling content does it’s job, they will want that “more” form you.

That’s when it’s time to exchange contact information. You invite them to join your VIP list a.k.a. your newsletter or eZine.

You will have great success with people giving up, name, email, phone numbers and reveal their greatest frustrations based on the quality of your free pre-selling content.

Now, Why Would They Volunteer Their Info to YOU?

Tell them what they stand to gain and lose if they give you what you ask for… and make it some thing the REALLY, really want.

Brain storm a little bit about one tip or idea that you usually find gives your prospect the biggest result with the least effort before they even bought your product or service.

Anything that allows them to use as many of the resources they have right now to get a very typical result.

Example- Moving your subscribe box (or ads) far enough up your page that your prospect don’t have to scroll down to fill it in (of click) typically increases opt in. Period. To implement uses the resource of an optin box you already have and takes only a few minutes.

This allows them to put your methods to the test with minimal risk. When it works the way you said it does they will trust you on a deeper level.

On to The Bribe

You subscribe bribe is the reason you give your article reader, video, watcher or MP3 downloader to give you their name, email address and other personal information.

The catchy or ‘hooky’ name is required. As is 2-3 main points they will learn or gain from what you will give them in exchange.

For example, at the time of writing, mine is: “Consultation Conversion Formula” and you can see the bullets points in the header of this website.

And the Optional* “Ask Campaign/Survey”…

You’ll also notice their is a box that allows my new subscriber to ask me a question. you do this because you are the expert in your field.  You have the answers and links to other resources that have answers you don’t have.

However, If they don’t ask… you’ll never get the opportunity to help them. This is an optional step here though because when you have their name and email you can survey at anytime in the near future for the same result.

Choose Your “Hit Single” Bribe Topic

Now, here is where it gets interesting…  So much so, that I’ve created an entire course about how to master creating a hit single subscribe bribe AND a Seductive sales funnel. See details below t>>

Please leave your comments and questions so far in the comment box below. You can sign in with your twitter or facebook user account so your pretty picture also shows up.

To seductive selling,

Malika

P.S. If you’d to learn more about how to create a Seductive Sales Funnel, consider my course:

Seductive Sales Funnel
What is a sales Funnel? What should it have to attract "ready-to-buy" web broswers looking to buy the products and service you sell? Learn to create a 24 hour sales system that attracts, connects qualifies and sells for you. With My lastest program at an introductory price! (Regular price is $697)
Price: $497.00