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	<title>Savvy Business Mom&#187; writing to sell</title>
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	<link>http://www.SavvyBusinessMom.com</link>
	<description>How to attract eager to buy customers, invested loyal partners in sales and endless unsolicited referrals for you home based or direct sales business</description>
	<lastBuildDate>Mon, 14 Jun 2010 00:02:19 +0000</lastBuildDate>
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	<copyright>Copyright &#xA9; 2010 Savvy Business Mom </copyright>
	<managingEditor>malikasvp@gmail.com (Malika Duke)</managingEditor>
	<webMaster>malikasvp@gmail.com (Malika Duke)</webMaster>
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		<title>Savvy Business Mom&#187; writing to sell</title>
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	<itunes:summary>How Internet Browsers Become Eager Buyers, Loyal Partners in Sales, Give unsolicited Referrals And Why They Don't!</itunes:summary>
	<itunes:keywords>Internet prospecting, Online Networking, Internet marketing, Attraction Marketing, Website conversion, Renegade Professional, direct response marketing</itunes:keywords>
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	<itunes:author>Malika Duke</itunes:author>
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		<itunes:name>Malika Duke</itunes:name>
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		<title>Proof That The 18 point Sales letter Sucks!</title>
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		<pubDate>Thu, 17 Dec 2009 22:58:03 +0000</pubDate>
		<dc:creator>Malika Duke</dc:creator>
				<category><![CDATA[Creating Content]]></category>
		<category><![CDATA[writing to sell]]></category>

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		<description><![CDATA[I created a new opt-in page based on Eben Pagan&#8216;s &#8220;18 Point Sales Letter&#8221; (Conversion Summit: Session 5).  Like I mentioned last time, I used Google&#8217;s Website Optimizer to perform a split-test (sending 50% of traffic to the old optin page and 50% to the new optin page).
After running the experiment for 8 days (from Nov.18.09), the experiment showed that the new optin page had a 98.3% chance of outperforming the original.   The old page converted at 4.44% while the new page converted at 11.3%.
A 155% improvement in E-Course signups. ...]]></description>
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