I created a new opt-in page based on Eben Pagan‘s “18 Point Sales Letter” (Conversion Summit: Session 5).  Like I mentioned last time, I used Google’s Website Optimizer to perform a split-test (sending 50% of traffic to the old optin page and 50% to the new optin page).
After running the experiment for 8 days (from Nov.18.09), the experiment showed that the new optin page had a 98.3% chance of outperforming the original.   The old page converted at 4.44% while the new page converted at 11.3%.
A 155% improvement in E-Course signups. …