Do you think your or your competitors prices are too high? Do you believe all customers are price focused penny-pinchers?

Then you suffer from BIG ticket price phobia. Chances are, you struggle with small prices too.

But…

Have no fear, help is here!

5 minutes from now you will know exactly what you need to do to over come your fear of both paying and being paid premium prices for products and services.

Why should you get over big ticket price point phobia? For one it could keep you broke since you’ll hesitate to make big bol doffers since your beleive others can’t really afford it.

Which does little else than prevent others from giving YOU their money and shop else where at the same or higher price.

And secondly, did I mention it will keep you broke? Be low are my suggestions if you actually want to make some money with your "pricey" business, products and services.

Get your self out of the way!

Your customers don’t care if you could afford what you are selling. If you are feeling some sort of guilt about this you are in your own way.

Remember, your prospective customer buys based on their needs  not yours. Their own needs are what they are focused on and if you want to connect with them get out of your own way and meet them there.

You don’t even have to like the product or service to sell it effectively, you only need to know what motivates the buyer to buy.

What ever the price point you are selling your products and services for, chances are someone is selling it for more and making bucket loads of cash.

Can someone say Bentley?

Price tags Don’t Matter

Only results matter to customers. If they didn’t women and  couples would never pay 6 figures a pop for the mere chance of conceiving a child!

Or 6 bedroom homes…

Or live in New York…

Or buy Luis Vuitton luggage…

Or pay for private school although their tax dollars support the local elementary just the same.

Here the real problem and what to do about your phobia:

You don’t understand how customers think. You don’t understand human nature, which is to "buy then justify".

So, who are you to deny them that satisfaction of getting their needs met because of YOUR price phobia?

I know What really Makes you mad…

They’re buying but, not from you! So here’s what you do…

Find those who already buying the stuff you sell at the prices you set for the value and study them. HARD. While you’re at it ask to be introduced to their friends and study them too.

Their wants, their needs, what drives then to open up their wallets and pull out the credit card with the big limit.

What you will find is that the same motivation drives them as those who buy Big ticket training courses, designer supplements from Maleluca and Walmart: VALUE!

The big ticket course offer the best training from the biggest guru.

Maleluca offer quality, history and even a bit of prestige.

Walmart promises "Always low Prices…Always" so you don’t have to pick up your shampoo and think, "Is it a better deal at Target?"

My Recent Big Ticket Breakthrough?

I recently joined a coaching program that was the biggest investment I’ve even made into anything that didn’t have wheels or a lawn.

I invested with Eben Pagan’s Guru Mastermind Home Study Course and I couldn’t be more jacked out of my mind!

I bought it because I trusted the material was what I needed for my next level break though in my business (or so I tell myself and rationalize to my husband).

But, I also knew that if I wasn’t willing to pay it I could very well ask others to pay me that type of money for any of my own products and services with integrity.

I want both those outcomes at any price that wasn’t too far outside my comfort zone.

What outcomes and results do your products and service offer that your leads and prospects are all hot and bothered about?

For more help recovering from big ticket phobia subscribe to my weekly newsletter, Attraction and Conversion, check out the benefits of  The Savvy Business Mastermind today and submit your personal story for closer consideration.

Talk soon,

Malika Duke

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