If your marketing isn’t bringing in hordes of new and repeat clients and customers then it’s probably because your working against the natural order of things. Here’s what you could learn from the ultimate WAHM: Mother Nature!

Horses Do it, Bees Do it… And You Should Too.

Too often marketing is aimed solely at GETTING. Look at all those marketing plans, those many advertisements blaring away on the radio and TV. It’s get, get, get — all the time!

Yet, nature abhors the stuff. Putting a carrot (not cart) before the horse, nature works on the giving part first . In its own little marketing and advertising way, a flower works contrary to most marketers. Using the bait of bright beautiful color and sweet nectar, it draws the bees, knowing full well that its very existence depends on giving bees what they want first, so the bees will carry their pollen.

The bees come and go without a second thought about flower, fully content in accomplishing it own goal. That’s all your prospects care about as well.

Wander down the local Cost-co supermarket aisle and you’ll see what I mean. Fifty thousand brands stare at you, screaming at you, "buy me, buy me!!" . Then a little ol’ lady offers you a sample of a product. Fifteen seconds into your tasting session, she gives you another sample. Then, for no apparent reason, a bottle or two of the product finds itself in your cart. Were you sold? You betcha!

A Perfect Personal Example… I Don’t Even Like Cocktail Sauce

There’s a gourmet grocery store here in northern Texas named Central Market. They seem to find themselves in neighborhoods where the "haves" live… you know the gated communities and golf courses as back yards. I LOVE going to that store it makes me feel rich!

I usually go there when we’re making something special for dinner and love to check out the samples. Usually I would pass on the shrimp cocktail because I’m not crazy about cold shrimp or that sour cocktail sauce. But, today, I decided to try it just because the shrimp was huge .

But what was funny was that I actually enjoyed that cocktail sauce more than the shrimp. I took a container home that day and have been hooked since. I told my family and friends about it too. Has that ever happened to you?

With that in mind go over your marketing plan. What are you giving that is so much value that your client comes away feeling like they got the upper hand when they buy from you?

Giving works for a simple reason. Nature hates imbalance. If the deer get faster, so do the cheetahs. It’s a classic system to keep things in balance. Which effectively means that to create an imbalance in marketing in your favor, you’ve got to give first.

Do you prefer to be courted? Or do you like when you’re trounced upon? Mamma Nature knows that haste makes waste. Yet as marketers you think nothing of blowing gazillions of dollars on various ‘gimme, gimme’ advertisements, get-me-rich schemes that achieve far less than their potential.

If You Really Want More Customers, Be Like The Flower

Evolve into the person your prospect want to get to know like and trust. Attract them with the sweet scent of "what’s-in-it-for-me" and over deliver on it. Soon your "pollen" will get around too.

While the process is very simple and you could get started right now on your own, wouldn’t you rather learn some amazing methods of turning this idea into a thriving money-maker for you?

I thought so.

That’s why I’m going to ask you a simple question… Have you joined our wahm forum for business training yet? .