I created a new opt-in page based on Eben Pagan‘s “18 Point Sales Letter” (Conversion Summit: Session 5).  Like I mentioned last time, I used Google’s Website Optimizer to perform a split-test (sending 50% of traffic to the old optin page and 50% to the new optin page).

After running the experiment for 8 days (from Nov.18.09), the experiment showed that the new optin page had a 98.3% chance of outperforming the original.   The old page converted at 4.44% while the new page converted at 11.3%.

A 155% improvement in E-Course signups.

Moral of the story: Eben’s shit works

So what’s next?

While I could go into the elements of why the new page converts much better than the old one, that’s gonna be a lengthy discussion that keeps me from taking my next action:

I’ll run a follow up experiment to make the size of the graphic on the new page smaller so I can fit an opt-in box above the fold.  Time to design, test and see.

To see the pages I’m testing now check out:

Original – http://www.mobile-broadband-reviews.com/free-aircard.html

Variation 1 w/Signup box above the fold – http://www.mobile-broadband-reviews.com/free-aircards.html

Till the next installment of Conversions for Cash™, stay tuned.

Marc Aarons

www.MarcsBusiness.com

As emailed to: Malika Duke

P.S. Learn more tips from the guru mastermind home study course by getting your own copy through my links in teal blue. As a thank you, you will receive one year of free access to our Cruise Control Cash Club where we share our experiences in Internet marketing for attraction and conversion.